SoftBank-backed Brandless, which sold private-label household essentials for $3 each, is shutting down. In March 2019, Brandless cofounder and CEO Tina Sharkey resigned from her role, which was taken up by the brand’s CFO, Evan Price, and later by John Rittenhouse, the former COO. Brandless, the pioneering Amazon alternative, shuts down Today, just two and a half years after it launched, the online store Brandless is shutting down. By. 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"Brandless set a new standard in the wellness and sustainable products industry, and while we weren't able to compete competitively in today's DTC market, I'm confident the next great brands of tomorrow will be built from this experience.". Shoppers are no longer able to place orders on the site. 2,122, This story has been shared 815 times. Twitter. Throw a win into the brand name recognition column after all. I think a more true representation of "brandlessness" is AmazonBasics. Brandless is back, sort of. Click to save on non-GMO & organic wellness, non-toxic cleaning supplies, high-quality beauty & household goods today. Most items were priced at $3. The company was known early on for pricing items at $3 apiece, but it introduced more expensive offerings and a subscription service last year. Brandless Shuts Down: A Victim Of Outsized Expectations News reports today indicate that Brandless, the SoftBank Vision Fund backed start-up, will shut down permanently. Facebook. The San Francisco-based company has stopped taking all new orders and plans to lay off 70 people, or about 90% of its staff, as it winds down operations. Terms of Use Thanks for contacting us. Adam Neumann’s chairman successor tried to poke holes in the... Post was not sent - check your email addresses! Twitter shut down US President Donald Trump's account Friday, booting him from the global service to prevent another attack on the Capitol building. We've received your submission. Brandless, a San Francisco-based e-commerce company that made and sold an assortment of "cruelty-free" products in beauty and personal care, household, baby and pet categories, has shut its doors less than three years after officially opening them in July 2017. Your Ad Choices The San Francisco-based company announced that … 73. Twitter . Brandless Shuts Down: A Victim Of Outsized Expectations. Brandless Inc., a direct-to-consumer personal care and packaged goods company, is closing down. Brandless, the SoftBank-backed e-commerce startup that originally sold all of its products for $3, confirmed yesterday that it will shut down. In October, Brandless said it was looking to start selling its products in major retailers' physical stores, signaling a shift in its online-only business model. Brandless (San Francisco) announced it will lay off 70 people as it shuts down operations after only three years of business. Sign up for Insider Retail. It's not exactly correct to think of the lack of a logo being the lack of a brand -- brandlessness is the brand, logo or not. A leading-edge research firm focused on digital transformation. February 10, 2020. Brandless will also lay off almost 90 percent of its staff, or 70 people, leaving 10 workers to handle the final customer orders and assess offers for acquisitions, according to the news website Protocol, which first reported the shutdown Monday. Brandless Abruptly Shuts Down E-Commerce Business. The San Francisco-based company announced that it’s stopping operations on its website, where it sold generic discount consumer goods from snacks and vitamins to shave gel and body wash. SoftBank Vision Fund led its last … The e-commerce company Brandless is shutting down, it confirmed to Business Insider. Privacy Notice Brandless, a retail brand that offered hundreds of products at a price point of $3, is shutting down a little more than two years after its launch. Account active The Vision Fund led a $240 million round of funding for Brandless that was announced in July 2018, a year after the company launched. News reports today indicate that Brandless, the SoftBank Vision Fund-backed startup, will shut down permanently. In July of 2018, Brandless announced Share on twitter. Subscribe to the Crunchbase Daily. Brandless, once a direct-to-consumer darling brand selling grocery and other essential items, is shutting down. Behind the scenes: Sources say Brandless had sought a buyer, via a bank-led process, but was unable to garner any bids. In July 2018, Brandless announced that SoftBank Vision Fund — the Japanese conglomerate that has backed or bought Uber, Slack, WeWork, Wag, Zume, and more — had invested $240 million in the company at a valuation of more than $500 million. Share on email. DTC Darling, Brandless, is Shutting Down: This is Why Strategy Matters. eMarketer principal analysts Nicole Perrin and Andrew Lipsman discuss the state of direct-to-consumer brands and why some major players, such as Brandless … 11, 2020 click to save on non-GMO & organic wellness, non-toxic cleaning supplies, beauty! Packaged goods company, is shutting down: a Victim of Outsized Expectations,. Button below years of business is an American e-commerce company Brandless is an American e-commerce company is... ; by Glenn Taylor ; Share on linkedin investor with Uber and,. 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