Why not explore some our customer success stories. To maximize your calendar and ensure that your content isn’t fatiguing your audience, vary the type of content you’re posting (how-to posts, list posts, templates, kits, etc. Visualization. Stay up to date with the latest marketing, sales, and service tips. Do some digging into your competitors content to see what they're writing about and how you can improve upon it. This could include any number of topics, from “how to develop your content marketing strategy” to “how to train your dragon.”. Self explanatory but also very important to not forget – LinkedIn allows you to upload videos, which is the most influential kind of marketing content in the industry. You don’t need a finalized title immediately, but at least come up with a working title to get a base set. 14 min read. and the goal of the content (brand awareness vs. lead generation vs. thought leadership). A content calendar is a tool commonly used by social media managers to plan their content in advance. The Calendar is a students for students business that builds community through on and offline experiences. Looking for ideas to elevate your social media strategy? Step 5. 2018 Content Marketing Trends + Editorial Calendar Template Published on December 9, 2017 December 9, 2017 • 106 Likes • 0 Comments Discuss your strategies for improvement, and how you plan to reach the next level. Make Good Use of a Content Calendar. Creating a LinkedIn Content Calendar Ask yourself: 1. ), a simple status update will suffice nicely. LinkedIn is a great professional network. Behold, the ebook. This means that your headlines should offer them the idea that they can put your ideas to use right away so they can get some tangible results. They don't just post content related to banking or finance. LinkedIn is a content platform that allows you to get massive visibility with your ideal clients at no cost -- if you do it right. Whether you’re hosting or attending a professional event, creating a promotion complete with visual content, a brief descriptor, and a strongly enticing CTA will encourage your target audience to attend! LinkedIn Content Types. Nevertheless, we’ve put together a step by step guide to help you build yours. We aggregate, showcase and promote the amazing things already happening in our community through our website and social media channels. Tomorrow we’ll dive into how to select compelling assets for your Sponsored Content campaigns. It’s the place where all of your social media posts, your blogs, your newsletters, your videos, podcasts and your graphics strategically come together to grow your business. Calendars.com | 579 abonnés sur LinkedIn. Exemplary content creation falls flat without a solid distribution plan—we know this. It assists in planning ahead for noteworthy events. In this series we’ve covered how you can use LinkedIn Sponsored Content campaigns for various objectives -- from lead generation to brand awareness to thought leadership-- but when it comes to actually designing the flow of your marketing campaigns, you have to think about the balance of content you’ll be exposing your new audiences to. But it can also provide direction for the piece as well, if you’re looking to have it take a specific point of view or display information from a certain angle. LinkedIn is a great place to post quick company updates to keep your audience and partners in the loop at all times. Here are six tips that may help you create awesome LinkedIn content that helps increase engagement: Your content should be simple and well organized so your readers can scan and absorb the information you are presenting them with ease. If you write or create the same type of content every time, it’s likely that your engagement goes down as you saturate your audience with the same type of content. 3. Editor’s Note: This blog post is part of a 14-day series on running successful LinkedIn Sponsored Content. Some of the most popular LinkedIn headlines, according to Buzzsumo, are: Social network posts and content with images attract more engagement and typically garner more shares. Are there important topics within your industry that you don't address or discuss within your content? Basic, but important. For example, Thrive Global posts articles with their opinion on current events that impact their industry and the world. This element is essential for your SEO. If your posts contain between 1900 to 2000 words, they perform better with an increase in post views, comments, shares, and likes. What information is your audience looking for right now? Subscribe to our blog & get notified on the latest trends that impact your business. Although simple to create, content calendars are notoriously difficult to stick to. The best way to do this is by creating a LinkedIn content calendar. There are plenty of great online keyword research tools available, such as Moz. Unfortunately, you can’t snap your fingers and have your content calendar appear before your very eyes. They also post videos about things that are helpful for the community, that confirm their stance on social issues, and that highlight their company culture by showcasing exceptional teammates. Where are the gaps in your content? The work isn't done once you post your new content to LinkedIn. LinkedIn Content Calendar is a ready-to-use excel template that helps you to plan your LinkedIn posting strategy for a complete year with a week-wise posting schedule. Bank of America often publishes short videos on LinkedIn that range from about 25 seconds to about seven minutes to engage with their followers. How to Schedule Content to LinkedIn October 25, 2018 LinkedIn provides a huge platform to its members to share their professional expertise, experiences, and anecdotes with their connections and the larger LinkedIn community. What's a better way to present these two forms of content than in a well-thought out and visually appealing infographic? In order to know what kind of content you should be posting, you need to research the latest trends, topics, and keywords within your industry. For more inspiration on how to craft your personal brand content calendar, what content to create, and how often to post, check out the social media content calendar exercise file. It lacks direction, and honestly, do you even know what it’s about? LinkedIn content calendars help you plan out your publication schedule, but they can also help you in a myriad of other ways as well, such as the following: It gives you time to generate new ideas for the short and long term. Staying on top of this task will help your team maintain organization and stay on schedule to achieve goals. Marketing professionals praise LinkedIn as the best hub for information and material – 91 percent of marketing executives rate LinkedIn as the best place to find high quality content. In order to build a better LinkedIn content strategy, you first have to audit your existing content presence. It’s informational content that provides instructions on how to complete a task. Holidays, Monday First) - Download a professionally designed LinkedIn marketing calendar template in Excel for 2022. consideration B2C marketers: LinkedIn. There are many visual aspects to content calendars, so the whole team can easily view upcoming deadlines, and who is working on what. 500 million+ members | Manage your professional identity. However, the audiences and type of content that we create on LinkedIn will be different than what’s on your blog. Different kinds of LinkedIn content include the following: How to posts have one primary goal – to teach the reader something. One survey determined that about 59 percent of executives prefer video over text if both are available on the same topic. LinkedIn publish a content calendar each year. In addition to adding a cover image, embed images into the body of your text if you are writing an article to break up your text into small scannable pieces. Doing so can have a myriad of different benefits for your company – it can improve your recruitment marketing strategy, drive new leads, and foster B2B partnerships. Remember to always test and optimize your content strategy over time based on what’s working and what’s not. Typically, … Step 3. Make a content library for your assets 5. The internet is an open book, and when you position yourself as an expert, you can provide your followers with tips and steps to help them in their field. Having a content calendar is a great way for coming up with fresh ideas for your content. She is a huge fan of houseplants and podcasts about conspiracy theories. Developing a LinkedIn content strategy is one of the best ways to improve your professional, advantageous use of LinkedIn. No other site offers you a greater selection of calendars or better experience with the calendar publishing industry. Build and engage with your professional network. It shows your entire team the bird’s eye view of all things. Step 2. ), the format of content (ebooks, interactive sitepages, webinars, live events, etc.) What days of the week see the highest engagements for your audience? Your audience will likely be more willing to engage with your content when you tell a story that they relate to. She spends most of her free time reading, writing, and enjoying the outdoors. Is it a blog post, a video, an event promotion, a simple status update about Steve? Possibly the most obvious element given that this is an article about editorial calendars – make sure you remember to actually schedule the article into your calendar, so your team can know who needs to create what content and when. Establish a workflow 6. Writing Themes 2016 LinkedIn 2016 Editorial CalendarMonthly content themes for Members JAN What’s the one skill you wish you were better at? Opinion content performs well on LinkedIn. Before we jump into calendaring our content, let’s talk about what a content calendar actually is and a few baseline requirements for success.We define a content calendar as Here are five of the best examples we found that may help you choose content types that are good for your LinkedIn content strategy: Videos aren't just used for other social media platforms. Something in the world might happen that can lead to new content ideas. Or something in your business might change. Whatever your B2B social media marketing goals in 2019, the LinkedIn Content Marketing Tactical Plan eBook can help you reach them. Who’s going to write this blog post, record and edit this video, etc.? These can be used to filter content on the calendar by type, team member, tag, color label, and more. Example post for each day - What type of post is it? It helps you align messaging with certain initiatives. This will help you course correct in case something goes wrong. LinkedIn: How to Stand Out Following LinkedIn's topics increases your chances of being featured on Pulse; If you currently don't have a content strategy (why not? To make important statistics more impactful, get a little creative with Photoshop and overlay core text on a relevant image that ties into the campaign or research results. For the smaller stuff (like introducing that new intern named Steve who gets the coffee order wrong every single day, damn it Steve! It guides with mapping your content to certain themed campaigns. List posts often encompass “top” or “best” categories, and provide insight into specific areas. Well, no, and here’s why: There are tons of different kinds of LinkedIn content, and that creates an engaging, diverse range of material for you to digest. This comprehensive, step-by-step guide lays out the daily and weekly tactics that come together to form a stellar LinkedIn strategy. 2. How often you should be posting new content? Try to avoid content that is convoluted and unnecessary. In the year it took me to go from 400 to 50,000 followers on my LinkedIn profile, I’ve discovered exactly what type of content gains high-quality lead-generating engagement. Access knowledge, insights and opportunities. This way, you can tackle issues in your audience's industry or departments to provide them with value and actionable content on how they may go about alleviating some of these issues. What are people talking about? hbspt.cta._relativeUrls=true;hbspt.cta.load(57042, '7787cdf4-1243-456d-9cae-4658ff5c8c05', {}); Erika is a Marketing Copywriter at Bluleadz. Now that you have some great examples and tips to help you create valuable LinkedIn content, you can move on and start to organize your content using a content calendar. - Distribution: national or geo-targeted? It puts you at the forefront of conversations and development within your area, and helps you stand out from your competitors. It gives you time to generate new ideas for the short and long term. SlideShare is a LinkedIn tool that allows you to host professional presentations online for a wide audience. Once you figure out what the overall goal of the strategy is, this will help you better shape it to create more efficient campaigns and effective, targeted content aimed at achieving that goal. - If photo, what type of image will it be? A perfect place to connect with industry experts, CEOs, General Managers, employees and organizations at large. This method will streamline your SEO efforts, making them much smoother than researching keywords and plugging them in after initial creation. For example, do you only post blog articles, and no videos? Until then, stay informed by downloading LinkedIn and HubSpot's complete 2 Week Sponsored Content Planner. Step 4. What’s the cadence of sub-pillars? Most social media sites aren't dedicated to long-form content, but on LinkedIn, people like it! 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